Viral Listing Featuring “Surprise” Half-Nude Models Pulled from Listing Sites

Although the listing agent in charge of a viral listing in Houston featuring half-nude fitness models insists “no publicity is bad publicity,” she currently has 20,000 new views and no one single offer on a decidedly odd series of listing photos for the Texas home. The property, which had been on the market for 40 days, appears to feature fairly traditional listing photos with some minimal staging and a clean, bright, clearly recently updated home.

However, as a viewer scrolls through the images, periodically one or two nearly nude, heavily tattooed models appear posed in various rooms of the house. In one image, a shirtless man gives a woman in knee socks and underwear a massage. In another, the two lounge in the kitchen, conceivably whipping up a healthy smoothie or protein-rich breakfast – nearly in the buff[1].

While the images are not graphic in any way and appear to have been shot in a light-hearted manner (in one, the male model flexes every muscle as he changes a lightbulb – shirtless, of course), local listing sites have complained the image are too risqué and removed them from their websites. “We all know that sex sells, so it needed to be sexy but believable,” responded the listing agent, who refers to herself as “The Potty-Mouthed Agent,” to a Fox News site. “The home that got 180 views in all of October…has now been viewed almost 10,000 times in less than a week, and that is just on the HAR.com site,” she added. Of course, HAR.com has since pulled the listing down.

“I knew there was going to be controversy. I knew there were haters. I experienced it the first time I went viral with stuffy, old-school agents saying I was unprofessional, tacky, and a ‘disgrace to the profession,’” she went on. “What agents are forgetting is we are a service. We must pull out all stops and do whatever it takes to make sure our clients walk away happy.”

At time of publication, she still had not received any serious offers on the home but, she said, she is committed to doing what is best for the client, who approved the idea[2]. The listing is intriguing in part because it appears so conventional and the “surprise” models appear only intermittently throughout. The agent believes potential buyers “may not look like the models, but if they think they could look like that in this house, they would be more attracted to at least see it.”

What do you think about this listing tactic? Is it better, worse, or the same as other “wacky” strategies involving listing pictures with oversize unicorns or dinosaurs in the homes?

 

 

 

[1] https://magazine.realtor/daily-news/2018/11/26/viral-listing-with-half-nude-models-draws-backlash

[2] https://www.foxnews.com/real-estate/houston-area-realtor-uses-partially-clothes-models-to-attract-home-buyers

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